The Proton Savvy buyer demands more from their vehicle. Style, practicality, reliability and value for money are important, but when push comes to shove it's pride that counts - being proud to drive the car and feeling good because of what it says about that person.
With distinctive styling both inside and out, a spacious and airy interior, comprehensive warranty, great specifications AND a starting price of just £5,995 on the road, the Proton Savvy is a car that anybody would be proud to own. Combine this with great customer service and friendly dealers, and it's definitely a winning package.
The Proton Savvy is a car that will transcend all age boundaries - it's sporty styling, superior ride and handling, low insurance group and low price will appeal to younger buyers looking for a great value, great looking car that's a bit different from the norm, an economical engine and a wealth of features will ensure that older buyers are not alienated. The Savvy is key to Proton's strategy of customer acquisition, but it's features and benefits mean that it is sure to be a popular choice for current owners in the market for a new car.
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